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Saturday, March 14, 2009

FPJ: THE BIGGEST SMB ENDORSER



"Pakners" Premiere ticket/ May 23, 2003 at SM Megamall/ FPJ and co-star billiard king, Efren 'Bata' Reyes holding bottles of San Miguel Beer before the cheering crowd.



FPJ and Ara Mina in a San Miguel beer ad. Both starred in the 2000 movie, "Ayos na... and Kasunod."

In the late 80s, FPJ signed a P27 million advertising contract with San Miguel Beer (SMB) to do nine commercials spread over three years. By industry standards, it was the highest rate ever for a single product endorser, advertising sources say. The previous SMB endorsers--- the APO Hiking Society and the late Bert ‘Tawa’ Marcelo--- reportedly received less.



Newsbreak Magazine/ 2004
(click images to enlarge)

3 comments:

roland273839 said...

Nakaka-miss din yung mga smb commercials ni idol fpj way back nung 80s and early 90s ata gumawa din sya ng smb ads. Yung mga commercials nya napakaganda kasi tumatalakay talaga sa pagkakaibigan at pagiging nationalismo... thanks kaibigan simon... hopefully may mag-post naman sa youtube ng mga nagawa nyang smb ads.

Video 48 said...

Salamat, Roland!

roland273839 said...

Walang anuman Simon! Para sa akin kasi yung SMB commercials ni IdolFPJ ay isa sa mga pinakamaganda at pinakamakabuluhang commercials na napanood ko... Kung pwede nga lang sana i-air NG SMB uli yung commercials ni FPJ kaso nasa kabilang buhay na sya.